Australia's Boutique Intellectual Property Lawyers.
Fixed Fees. No Cost Uncertainty.
XVII Degrees is an innovative, boutique IP law firm specialising in trade mark law and intellectual asset management for emerging and established businesses across Australia.
20+ Years of IP Law Experience
4,000+ Trade Marks Managed Globally
Fixed-Fee Model — No Cost Uncertainty
BOOK YOUR CONSULTATION
Meet Blair Beven
One of Australasia's Most Recognised Intellectual Property Lawyers.
Blair Beven is the CEO and Founding Partner of XVII Degrees — a boutique IP law firm he founded in 2023 with a 20-year client base already behind him. Originally from New Zealand, Blair has worked at some of Australia's top law firms and served as a partner for over 15 years at three prominent commercial law firms.
In 2014, Blair established the first Australian office of a prominent IP boutique from New Zealand — building a team of over 15 IP professionals in three years, protecting some of the world's most recognisable brands and managing approximately 4,000 trade marks globally.
Blair is qualified to practice law in both Australia and New Zealand and is recognised as one of the top IP lawyers in Australasia. His knowledge of global IP systems, strategy, IP law and processes is unparalleled.
What Clients Say About
XVII Degrees and Blair Beven
When we met Blair, we immediately connected with his relaxed and thoughtful approach. His true value showed when a competitor challenged us before launch. Blair calmly guided us through the issue with professionalism, strategic advice, and deep expertise. Authentic and highly professional, Blair has become a trusted advisor to our business.
Sebastian Cox
We now have a portfolio of over 200 trade marks across 38 countries/regions. This portfolio enables and supports our ability to trade and protect our brand and company in most key countries around the world. Blair is always at the ready for us for new opportunities and challenges. Over the years he has appointed and developed a truly exceptional team who manage our needs with speed, grace and diligence.
Confidential
Blair has installed confidence in my mind and I know we will have the outcome we are looking for. I will say if it was not for Blair’s experience, I would be in a worse spot as he has spotted the very small, tiny detail that was overlooked by the other party and as far as I am concerned that was a needle in the haystack moment.
Barry Boutillier
Know Exactly What Your IP Legal Work Will Cost. Before We Start.
01
Fixed fees agreed upfront
no surprise invoices, no hourly rate anxiety
02
Monthly instalment options
via our QuickFee partnership
03
Transparent, affordable IP
accessible to businesses of all sizes
Intellectual Property Legal Services for Australian Businesses
XVII Degrees offers a comprehensive range of IP legal services — from trade mark registration and global portfolio management through to high-stakes litigation and commercial IP strategy.
Trade Mark Registration & Protection
Trade mark searches, applications and global protection strategies to secure your brand identity.
Global IP Portfolio Management
Coordinated international IP protection across multiple jurisdictions through our global network.
Monitoring & Renewals
Ongoing monitoring, renewals and proactive alerts to keep your IP protected.
Litigation & Dispute Resolution
Representation in IP disputes, oppositions, enforcement matters and court proceedings.
Brand Strategy & Trade Mark Audits
Strategic review of your existing trade mark portfolio — identifying gaps and vulnerabilities.
Contract Negotiation & Licensing
Licensing agreements, assignments and IP contracts that maximise commercial value.
IP Legal Services Across Every Industry
XVII Degrees works with creative entrepreneurs, innovative startups, established Australian businesses and internationally recognised brands — across a wide range of industries where intellectual property is a critical business asset.
Design Rights Registration
Beauty and Skincare
Food and Beverage
Creative and Design
Healthcare and Medical
Education and Publishing
A Specialist IP Team. Direct Access. Senior Expertise.
Blair Beven
CEO/Founding Partner
Natasha Marshall Teoh
Senior Associate
Samantha Ludemann
Associate
Georgia Renard
Associate
Dilshoda Boboeva
IP Administrator
Alison Chung
IP Administrator
Why Australian Businesses Choose XVII Degrees for Their IP Legal Needs
Fixed-Fee Pricing
Transparent fixed-fee services with no surprise invoices or unpredictable hourly costs.
Global Reach — Local Expertise
International IP protection supported by a trusted global network and Sydney-based team.
Complimentary Consultation
Free initial consultation to understand your objectives before providing strategic advice.
Frequently Asked Questions
What is a trade mark and why do I need one?
A trade mark is a sign — including words, logos, colours and shapes — that distinguishes your goods or services from those of others. Registering your trade mark gives you the legal right to use it exclusively in your category and take action against anyone who uses a similar mark without your permission. It is one of the most valuable assets your business can own.
How does the fixed-fee model work?
XVII Degrees uses advanced technology to accurately estimate the time and resources required for your IP matter — then locks in a fixed cost upfront. You know exactly what you will pay before we start. No hourly rates. No surprise invoices. Monthly instalment options are also available via QuickFee.
What is included in the complimentary consultation?
The complimentary consultation is a no-obligation conversation with the XVII Degrees team — designed to understand your business, your commercial objectives and your IP situation before we provide any strategic advice. There is no charge and no commitment required.
Can you help with international trade mark registration?
Yes. XVII Degrees has strong global partnerships with top IP firms and practitioners worldwide — providing comprehensive international trade mark registration and portfolio management across multiple jurisdictions.
What if someone is already using my trade mark or brand?
XVII Degrees has extensive experience in IP litigation and dispute resolution — including trade mark oppositions, infringement matters and high-stakes IP litigation in the Federal Court, Federal Circuit Court and Supreme Court of Australia.
How quickly will you respond to my enquiry?
A member of the XVII Degrees team will respond to all enquiries within 1 business day.
Your Ideas Are Your Most Valuable Asset.
Let XVII Degrees Protect Them.
Complimentary consultation — no obligation. Fixed-fee pricing — no cost uncertainty. Direct access to Blair Beven and a specialist IP team. Australia-wide and internationally connected.
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